Scale your Campaigns while Increasing Margins


Now that you have a campaign that works – it’s time to scale! Scaling your campaign will allow you to reach more customers and generate more revenue. One of the best ways to do this is by scaling your campaigns with other ad formats.

Here are some of the best scaling combinations that can both increase your revenue and keep your bids and ROI at the same range.

Running Pop Under?
Add Direct Ads + In-Page Push

Running Direct Ads?
Add Pop Under

Running In-Page Push?
Add Pop Under

Running Native Ads?
Add Push

Running Push Ads?
Add Native Ad

These combinations are a winner! For example, if Pop Under works for you – there is no reason on earth why Direct Ads won’t work as well – and even outperform!

Remember that using a variety of ad formats can help you reach a wider audience and increase your visibility. By diversifying your ad formats, you can reach more unique customers at the same bid range.

Secondly, always think about redundancy. As with anything else in life, never put all of your eggs in one basket. Running more ad formats will maximize your return of investment while giving you some assurance of revenue flow even if one of the other ad formats start to under-perform.

Thirdly, using multiple ad formats can help you improve your ad performance over time. By testing different formats and analyzing your results, you can optimize your campaigns and improve your messaging to get even better results in the future.

In summary, scaling your campaigns with other ad formats is the best strategy to increase your revenue. With the ability to reach a wider audience, lower your cost per acquisition, and improve your ad performance over time, it’s a win-win for your business and your bottom line.